Week 4

Tidal Grip - Story Development- Characters- Logo Reworks 

In week 3 we began to plan the story for each film, in doing so we realised that
we needed more of an angle for the live action film it couldn't just simply be
a trip to the beach. So we made the decision to do just one 3 minute film
using both live action and animation. To combine the environmental message with the
love all surfers have for the ocean.

Sophie got working on some concepts of characters along with possible art
styles for the animation parts of the new idea and I started putting together a
pitch document in preparation for the big presentation.
(Where we would  have to present our concept for the project to a
panel of industry professionals.) 

(The rough story work out from my sketch book)

(We began to realise from the story below we needed the environmental message
to lift the live action film from being just another surf video.)

Logo Progression

Gus got back to us with his new concepts for the directions of the logo, but we
felt that the new direction he had taken was a little off track from what we were
looking for, so we told him to work more from his original ideas.

(Gus's new logo concepts.)
 Just looked a little too bold and graphic for a natural product.

Sophie then had ago at playing around with the concepts he had come
up with but they were just still not capturing the essence of the product.

(Sophie's logo concept.)

(Sophie's mock up web design.)

Week 3

Tidal Grip- Idea development- Logo Progression 

In week 3 we began to contemplate further progression of the 

logo and started thinking if package itself is going to rely on a strong brand 

recognition we are going to need a stronger logo itself. 

Reasons why we needed a stronger logo 

The logo reminded some people of a restaurant or spa 

The colours were not bold enough

When resized the logo was hard to read 

The fish were hard to recognise

   

So we enlisted the help of Sophie's friend Gus lane a Graphic Designer, to

help us redesign the logo. We meet up for a briefing told him about the 

project itself and then explained how we needed the logo 

to make the product stand out. He was really interested in the project 

and got straight to work developing the ideas we had given him.  

(Gus's early concepts for the logo) 

We loved his initial ideas and gave him some constructive feedback saying 

we needed the logo to be a little more rustic adding to the natural feel of the

product and he carried on working on the ideas. 

In terms of the Story development we decided instead of doing 4 films we

would compress them into two films. one live action about 

spreading the love of surfing and the other a hand made animation 

looking at the environmental benefits of the product.  

(Brainstorm from my sketch book showing the progression of the story) 

Week 2

Tidal Grip - Development 

For week 2 I started to really think about how I could make this 

into a project for animation and decided upon the idea of 

making an advertising package rather than just one film.  

Which would contain:

a short indirect advertisement  

a website 

and APP design 

With all these and ideas I presented what I wanted to do to a 

small group from the class and discovered that Sophie Graham wanted to 

do an advertising project as well. So after a little bit of 

discussion we decided to instead of doing two separate adverting projects 

that we would instead combine forcers and create a package for Tidal Grip.  

With the introduction of Sophie into the mix, we both decided that we could

 co direct the film together as well as having subroles. 

Me as the Producer and Sophie as the art directer. With all that sorted out we got 

straight into brainstorming what the package could 

contain and how it would relate to the product. 

    (Brainstorm from my Sketchbook showing the progression of the idea)

After a few production meetings we decided that we could do 4 short 

films containing a small message about the product in each and instead 

of fully creating a website or App for the product, draw up designs for 

both. (That could be given to professionals after uni and made for the business.)  

I put together a powerpoint containing all of the research and inspiration we had 

gathered over the week and we pitched the idea to the class. 

(Our initial pitch) 

logo 

Product research- how we could be different 

Styles and influences in web design 

Brands and products we love 

1st film

Cinematography inspiration 

Cinematographer we want to use 

2nd film 

3rd film 

4th film 

After the feedback from the presentation, which was mostly positive about the 

idea but questioned the content of some of the films and asked how they 

would link together.  We began to rethink some of our initial thoughts and 

form our progression down into a slightly different path.    

Week 1

  Tidal Grip- Early Development 

          (My Sketchbook work-  early logo design)

          For week 1 as I would with any other project I got straight 

into deciding what I would want the project to look like, unlike any other 

project i've done before a key part of what the

 finished film needs to look like will hang on what 

the product itself will look like. So I used some of the early 

concept work I had done over the summer to create a logo 

and artwork style for the product itself. 

(Progression of the logo design) 

With the then completed logo I developed a prototype packaging

 to wrap around the bar itself and got a friend to make 

some bags with the logo on.