Week 11 12 13 14 or Xmas Holidays

Dissertations 

Over the four weeks we both decided it would be best to take a slight 

break from the project to concentrate on our dissertations for next term, So that 

when we arrived back next term we could look at the project from a new angle.  

Week 10

Tidal Grip- Reworked Animatic 

In week 10 the final week of the term we further developed our animatic, which you 

can see below. But felt as though we had gone a little off point, making it hard 

for people to understand in the feedback session. So we decided that 

we would go away over christmas have a think and take a fresh look at it next 

term and make a compromise between the two.  

Week 9

Tidal Grip- Rework Animatic- Sweatbox 

Following the previous feedback we reworked the animatic for the Sweatbox. 

Matt on Animation at the start 

Sophie on live action characters at the end 

and Me on editing movement throughout  

And this is what we produced. 

The Sweatbox 

For the Sweatbox session we had the director of 'Pearce Sisters' Luis Cook to come 

and give us some much needed feedback on our animatics. He was excellent
really inspiring, really lifting some of our ideas off the ground. 

Feedback he gave us

Loved the art style
Understood what was happening the whole way through
Thought the message may be a bit to strong
Told us to break advertising conventions
Mix the whole thing up a bit not quite so liner

Week 8

Tidal Grip- Reworked Animatic- Concepts-Test Animation 

After the feedback from the previous week we reworked our animatic adding 

Sophie's character designs and clarifying the story. 

Check it out below  

We also got Matt Scouler on board to develop some concepts and help me 

play around with some stop motion techniques we may want to use. 

 Stop motion with fish, they were quite hard to get good movement 

out of but a good place to start to work out how we can incorporate 

mixed media within our piece.  

We brought in some rubbish and experimented with moving texture to 

see what kind of look it is possible to create. (Matt also went on to use 

some of the tests in his concept backgrounds.)

When we then presented all of the weeks work to the feedback session, were they gave

us some further food for thought. The story within the animatic they said 

was still not fully coming across and they had no idea were it would switch styles or 

techniques, but they loved the concept work and tests. So suggested why 

not really make the animatic clear by using these techniques and styles to show 

how it would switch between medium.   

(Matts concept work)

Week 7

Tidal Grip - Pitch Feedback- Research- First Animatic

In week 7 we got the feedback from our presentation, which consisted of both 

good and bad points. 

Good

Presented well, clear and precise 

Enthusiastic 

Showed the potential of a good idea 

Bad

They weren't sure exactly what the story is 

Thought that it came across like a product pitch, rather than animation  

and questioned the originality of the surf concept

Over all they gave our project a red amber light saying that if we 

were to proceed we would need to really clarify a story 

and make sure it was something that hadn't been done before.  

So we regrouped taking the points on board and how close we came to being shut down 

and set about doing some further research. I went to my local beach up in North 

Cornwall Polzeath and Sophie went out with a mini film crew to test the camera 

we may use. 

(My Research from Polzeath)

  

(Sophie camera test footage) 

 http://vimeo.com/52090523

We then got straight into reworking the story and Sophie put together 

a rough animatic, which you can check out below. 

Feed back we received: Although the idea had pushed past the previous 

story people still didn't understand what was going on and thought that 

the environmental message was a little to strong.  

Week 6

Tidal Grip- logo- Presentation Preparation 

In week 6 Gus sent us through the logo that we are in fact using today and we 

absolutely love it. It really stands out among other products and most importantly 

holds the essence and meaning of the first logo that I created. 

Presentation Preparation 

For most of the week we put together the presentation, Sophie made some more concepts 

for the piece while I made some props and put together 

the speech for the pitch. 

(Which you can see below)

(The new packaging I made to go with the new image.)

(The bees wax bar wax with the new packaging.)

(I stuck the new logos on our bags)

(I made some tea-shirts with the logo on that we could were 

on the presentation.) 

(I made some speech cards with the logo on to present with.)

The Pitch 

Here's the actual pitch we gave what I said is highlighted as blue and Sophie 

highlighted as green. 

Hello my name is Lauren and this is Sophie

And we are here today to pitch to you our multimedia advertising campaign for

Tidal Grip All Natural Surf Wax

Through a multitude of both moving image and graphics based media.

We aim to build a brand that not only sells the product.

But makes it part of your life style.

Our main focus of the campaign centers around a short film that will be used as an indirect

Advertisement to promote the brand

Tidal Grip - All Natural Surf Wax

Live the Passion, Feed the dream

Is a 3 minute long live action/ 2D film Aimed at 15- 35 year olds

The story follows a group of young surfers as the embark on a journey to seek out the surf

of the day. Through their eyes and experiences you begin to see the unique ever changing

british surf scene and the community that keeps it alive.

Our characters are a local band of young surfers, bodyboarders and longboarders, who

love nothing more than what they do. They live eat and breath the sport and everything

that goes along with it.

The film has been designed primarily as an internet based viral campaign for Tidal Grips

website. This will then further be followed by publication on Tidal Grips Vimeo and

YouTube accounts And finally shown at surf related events such as festivals, competitions

and screenings

The main Technique for the film will be live action, shot specifically with a Canon SLR

using various forms of under water housing. Each scene will have a unique layer of

experimental 2D animation placed over the top, with a further layer of grain and bleaching

done in post production and visual effects.

Along with our film, to further the campaign. We are going to produce a web site and APP

design. That will fit fully inline with the film to build further brand recognition.

At the end of our film we want our audience to feel a connection to the sport, provoke

memories, engrain emotion. We want the audience to be able to experience the thrill that

the surfers do, which intern will create a real buzz for the product.

Thank you for listening

If you have any questions we are happy to answer.

Feedback (Some of the points they gave.) 

What is the actual story?

How is it different?

Why animation?

It looks like an advertising pitch rather than an animation 

Week 5

Tidal Grip- Logo Reworks- Pitch Document 

In week 5 Gus sent us some further designs for the logo, which we thought 

were well and truly back on the right track and have gone onto develop 

into the logo we are currently using. 

(Gus's reworked logos)

Pitch Document 

We spent most of the week developing the pitch document narrowing down

 and clearly defining our idea, so we would be able to clearly pitch 

what it is we are aiming to do.   

(The Pitch document we sent to the panel.)

(We developed a tag line to explain the concept)

(I really tried to narrow down what the project was really about)

(Sophie's live action style concept.)

(Sophies concepts for possible styles and colourings.)

(Sophie's character concepts.)

(My explanation of the company idea itself.)

(I summarised the style and over all concept.)