Tidal Grip - Development
For week 2 I started to really think about how I could make this
into a project for animation and decided upon the idea of
making an advertising package rather than just one film.
Which would contain:
a short indirect advertisement
and APP design
With all these and ideas I presented what I wanted to do to a
small group from the class and discovered that Sophie Graham wanted to
do an advertising project as well. So after a little bit of
discussion we decided to instead of doing two separate adverting projects
that we would instead combine forcers and create a package for Tidal Grip.
With the introduction of Sophie into the mix, we both decided that we could
co direct the film together as well as having subroles.
Me as the Producer and Sophie as the art directer. With all that sorted out we got
straight into brainstorming what the package could
contain and how it would relate to the product.
(Brainstorm from my Sketchbook showing the progression of the idea)
After a few production meetings we decided that we could do 4 short
films containing a small message about the product in each and instead
of fully creating a website or App for the product, draw up designs for
both. (That could be given to professionals after uni and made for the business.)
I put together a powerpoint containing all of the research and inspiration we had
gathered over the week and we pitched the idea to the class.
(Our initial pitch)
Product research- how we could be different
Styles and influences in web design
Brands and products we love
Cinematographer we want to use
After the feedback from the presentation, which was mostly positive about the
idea but questioned the content of some of the films and asked how they
would link together. We began to rethink some of our initial thoughts and
form our progression down into a slightly different path.