Saturday, 12 January 2013

Week 11 12 13 14 or Xmas Holidays


Over the four weeks we both decided it would be best to take a slight 
break from the project to concentrate on our dissertations for next term, So that 
when we arrived back next term we could look at the project from a new angle.  

Week 10

Tidal Grip- Reworked Animatic 

In week 10 the final week of the term we further developed our animatic, which you 
can see below. But felt as though we had gone a little off point, making it hard 
for people to understand in the feedback session. So we decided that 
we would go away over christmas have a think and take a fresh look at it next 
term and make a compromise between the two.  

Week 9

Tidal Grip- Rework Animatic- Sweatbox 

Following the previous feedback we reworked the animatic for the Sweatbox. 
Matt on Animation at the start 
Sophie on live action characters at the end 
and Me on editing movement throughout  

And this is what we produced. 

The Sweatbox 
For the Sweatbox session we had the director of 'Pearce Sisters' Luis Cook to come 
and give us some much needed feedback on our animatics. He was excellent
really inspiring, really lifting some of our ideas off the ground. 

Feedback he gave us
Loved the art style
Understood what was happening the whole way through
Thought the message may be a bit to strong
Told us to break advertising conventions
Mix the whole thing up a bit not quite so liner

Week 8

Tidal Grip- Reworked Animatic- Concepts-Test Animation 

After the feedback from the previous week we reworked our animatic adding 
Sophie's character designs and clarifying the story. 
Check it out below  

We also got Matt Scouler on board to develop some concepts and help me 
play around with some stop motion techniques we may want to use. 

 Stop motion with fish, they were quite hard to get good movement 
out of but a good place to start to work out how we can incorporate 
mixed media within our piece.  

We brought in some rubbish and experimented with moving texture to 
see what kind of look it is possible to create. (Matt also went on to use 
some of the tests in his concept backgrounds.)

When we then presented all of the weeks work to the feedback session, were they gave
us some further food for thought. The story within the animatic they said 
was still not fully coming across and they had no idea were it would switch styles or 
techniques, but they loved the concept work and tests. So suggested why 
not really make the animatic clear by using these techniques and styles to show 
how it would switch between medium.   

(Matts concept work)

Week 7

Tidal Grip - Pitch Feedback- Research- First Animatic

In week 7 we got the feedback from our presentation, which consisted of both 
good and bad points. 

Presented well, clear and precise 
Showed the potential of a good idea 

They weren't sure exactly what the story is 
Thought that it came across like a product pitch, rather than animation  
and questioned the originality of the surf concept

Over all they gave our project a red amber light saying that if we 
were to proceed we would need to really clarify a story 
and make sure it was something that hadn't been done before.  

So we regrouped taking the points on board and how close we came to being shut down 
and set about doing some further research. I went to my local beach up in North 
Cornwall Polzeath and Sophie went out with a mini film crew to test the camera 
we may use. 

(My Research from Polzeath)
(Sophie camera test footage) 

We then got straight into reworking the story and Sophie put together 
a rough animatic, which you can check out below. 

Feed back we received: Although the idea had pushed past the previous 
story people still didn't understand what was going on and thought that 
the environmental message was a little to strong.  

Friday, 11 January 2013

Week 6

Tidal Grip- logo- Presentation Preparation 

In week 6 Gus sent us through the logo that we are in fact using today and we 
absolutely love it. It really stands out among other products and most importantly 
holds the essence and meaning of the first logo that I created. 

Presentation Preparation 
For most of the week we put together the presentation, Sophie made some more concepts 
for the piece while I made some props and put together 
the speech for the pitch. 
(Which you can see below)

(The new packaging I made to go with the new image.)

(The bees wax bar wax with the new packaging.)
(I stuck the new logos on our bags)
(I made some tea-shirts with the logo on that we could were 
on the presentation.) 
(I made some speech cards with the logo on to present with.)

The Pitch 

Here's the actual pitch we gave what I said is highlighted as blue and Sophie 
highlighted as green. 

Hello my name is Lauren and this is Sophie
And we are here today to pitch to you our multimedia advertising campaign for
Tidal Grip All Natural Surf Wax
Through a multitude of both moving image and graphics based media.
We aim to build a brand that not only sells the product.
But makes it part of your life style.
Our main focus of the campaign centers around a short film that will be used as an indirect
Advertisement to promote the brand
Tidal Grip - All Natural Surf Wax
Live the Passion, Feed the dream
Is a 3 minute long live action/ 2D film Aimed at 15- 35 year olds
The story follows a group of young surfers as the embark on a journey to seek out the surf
of the day. Through their eyes and experiences you begin to see the unique ever changing
british surf scene and the community that keeps it alive.
Our characters are a local band of young surfers, bodyboarders and longboarders, who
love nothing more than what they do. They live eat and breath the sport and everything
that goes along with it.
The film has been designed primarily as an internet based viral campaign for Tidal Grips
website. This will then further be followed by publication on Tidal Grips Vimeo and
YouTube accounts And finally shown at surf related events such as festivals, competitions
and screenings
The main Technique for the film will be live action, shot specifically with a Canon SLR
using various forms of under water housing. Each scene will have a unique layer of
experimental 2D animation placed over the top, with a further layer of grain and bleaching
done in post production and visual effects.
Along with our film, to further the campaign. We are going to produce a web site and APP
design. That will fit fully inline with the film to build further brand recognition.
At the end of our film we want our audience to feel a connection to the sport, provoke
memories, engrain emotion. We want the audience to be able to experience the thrill that
the surfers do, which intern will create a real buzz for the product.
Thank you for listening
If you have any questions we are happy to answer.

Feedback (Some of the points they gave.) 

What is the actual story?

How is it different?

Why animation?

It looks like an advertising pitch rather than an animation 

Week 5

Tidal Grip- Logo Reworks- Pitch Document 

In week 5 Gus sent us some further designs for the logo, which we thought 
were well and truly back on the right track and have gone onto develop 
into the logo we are currently using. 

(Gus's reworked logos)

Pitch Document 

We spent most of the week developing the pitch document narrowing down
 and clearly defining our idea, so we would be able to clearly pitch 
what it is we are aiming to do.   

(The Pitch document we sent to the panel.)
(We developed a tag line to explain the concept)
(I really tried to narrow down what the project was really about)
(Sophie's live action style concept.)
(Sophies concepts for possible styles and colourings.)
(Sophie's character concepts.)
(My explanation of the company idea itself.)
(I summarised the style and over all concept.)